I delivered my post-election campaign finance report to the Orange County Board of Elections last week and voted for sheriff while I was there (convenient!). You can see the report here. Summary points:
- 54 unique individuals contributed cash to my campaign, including 11 family members and me.
- I raised $3,171 in cash from supporters and contributed $125 of my own (I also contributed about $220 in-kind).
- In-kind gifts totaled $400, most for supplies and food at events, including $140 contributed by me to avoid spending OPM on beer at the post-election party. Supplies and printing worth $113 were contributed by three other INDY-endorsed candidates to cover a joint postcard mailing.
- I spent a total of $2,513 in cash. For the purposes of the report, all in-kind gifts are also considered expenditures, so total expenses were $2,913.
- I did not spend everything I raised. $658 remains in my campaign account.
Although a number of candidates across various local races opted not to do much outside fundraising, without deep pockets and name recognition, and with two serious opponents, fundraising was important for me. The resources were critical, but more importantly, the process was. I don’t think I could have garnered 60% of the vote without the varied, personal outreach that fundraising entails. To help keep it real, I did have two rules:
- I did not ask for nor accept contributions from any elected official or member of the Town’s Planning Board, which I actively chaired throughout the campaign.
- I capped contributions at $100 per individual donor. (A couple of insistent family members tripped the wire, but not by much.)
Ultimately I raised and spent more money than I expected. The biggest expense categories were postage, printing, and signs. I admit that I did not exclusively use local vendors for two reasons. The first was a practical one: I did my design and print orders, including for signs, on weekends and in the middle of the night, when I had time to do my research and deal with design and text edits. Second was price, and using donor funds made me more sensitive to this.
Luckily, my signs, business cards, stationery, buttons, and website will endure for another election cycle, which is practically around the corner. I’ll do more fundraising when it’s time, but I’ll have fewer needs for ‘collateral.’
Thanks again to donors and supporters for their help, and particularly to Bob Taylor, my campaign treasurer, for keeping good track of it all!